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Marketing Executive: Belfast

Marketing Executive: Belfast Ref PC/M0318

Marketing Executive: Belfast Ref PC/M0318

Pinnacle, a leading Sage software & IT services provider, is seeking to recruit a Marketing Executive to join its growing and dynamic marketing team in Belfast, Northern Ireland. 

Key responsibilities will include

Executing regional, localised and cluster marketing plans for new business lead generation.

Generating ideas for regional marketing campaigns, planning accordingly (Write campaign briefs), ensuring timely delivery through marketing functions and recording the results of activity via digital promotions and email marketing.

  • Plan, manage and execute digital marketing campaigns including Email marketing, SEO & PPC activity.
  • Writing and publishing SEO friendly copy including blogs, participation in forums, landing pages etc for online distribution
  • Social Media engagement / Advertising to support localized campaigns
  • Nurture and develop inbound leads generated from campaigns

Ensure web content (website, landing pages etc) is up to date, localised and relevant for new business customer acquisition 

Social Selling, Lead generation for localised regions via LinkedIn Sales Navigator

Drive local PR in key regions - Seeking out opportunities and presenting marketing initiatives

  • Creation of PR assets and securing placement eg new business PR win stories locally
  • Produce case studies - written, video
  • PR to influencers e.g. bi-annual newsletters, educational webinars
  • Local events eg breakfast briefings to prospects / Exhibitions

Manage distribution of leads and regular reporting against set lead generation targets

Manage the internal CRM software and data building for your market segment

Manage the email marketing software and data for your market segment

Be proactive in researching and understanding the marketplace and report market trends via research data

Any other duties directed by the Marketing Director

The ideal candidate

You will have a degree in marketing or a business related discipline - we welcome applications from recent marketing graduates or marketing executives with up to 1 years' experience.

You will be a team player with first class interpersonal and written skills, along with a proactive and innovative approach that will enable you to make an immediate contribution to the marketing team.

We are looking for a creative individual who is an excellent communicator and people person, someone who is also logical, analytical, disciplined, who can give attention to detail and who can manage a project efficiently and effectively within given time-scales and of course get results! Ideally you will have excellent project management skills to ensure all objectives are met. You will need to be able to analyse results and show attention to detail.

This post offers an exciting opportunity for an enthusiastic and motivated marketing professional who wishes to be a part of a well established and rapidly growing software consultancy company. Only individuals who possess the necessary ability and drive should apply.

How to Apply

Please send in your CV, with the job reference number, to:

We have exciting plans for the future - be part of them!

Opening Date: 07/03/2018
Closing Date: 07/04/2018

Sage Strategic Partner

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