Digital Marketing Executive: REF PC0210DM

Pinnacle Computing supplies Sage business management software solutions to the UK & Irish marketplaces. Sage is a world-leading supplier of accounting, ERP and CRM software for mid-market and large companies as well as specialist applications for manufacturing, distribution, construction and accountants in practice. Pinnacle's client portfolio includes UTV, Wrightbus, Randox Laboratories, Kingspan and Sliderobes, to name a few.

The role of the digital marketing executive is to support Pinnacle's strategic online and digital marketing objectives by ensuring effectiveness of the website, e-marketing campaigns, SEO / Ad-word campaigns and visual online corporate identity

The ideal candidate will have 6- 12 months proven marketing experience, ideally within digital marketing. Marketing graduates with e-marketing credentials may also apply. The ideal candidate will have a thorough understanding of technology and trends relating to natural search (inc. SEO) and paid search (inc. PPC). You must have excellent creative written English, using best-practice for maximum search-engine visibility. You will also have the ability to turn-around copy and work to tight deadlines and targets. The ideal candidate will have excellent interpersonal and communication skills with the ability to work alone and as part of a team

Main Duties and Responsibilities

• Through Digital marketing initiatives you will be responsible for the generation of leads for the Pinnacle sales team and increasing Pinnacle's profile online.
• Hands-on campaign management and reporting of natural and Google paid search
• Using initiative and creative skills you will execute fully integrated and optimised e-campaigns, and monitoring, evaluating and reporting on campaign effectiveness will also be key elements of the role
• Liaise with digital marketing consultants and design agency
• Identify and market to appropriate target markets via online methods e.g. email campaigns, e-zines, webinars etc
• Managing monthly targets you will review activity, develop strategy and contribute to the development of the corporate digital marketing plan.
• Manage and maintain search friendly Website
• Press releases and case studies for online distribution
• Manage and maintain CRM and e-marketing inhouse software
• All other online branding activity

To Apply

To apply for this job send your CV and a cover letter, quoting the job reference, to the Marketing Director by email: frances@pinnacle-online.com or post: Frances McKee, Marketing Director, Pinnacle Computing, 153 Upper Newtownards Rd, Belfast BT4 3HX

Opening Date: 3/02/2010
Closing Date: 3/03/2010