Pinnacle's Belfast office goes pink in the spirit of "Giro D'Italia", one of the world's most prestigious sporting events and one of the European cycling calendar's three Grand Tours, along with the Tour de France and Vuelta a España.
Giro D'Italia is a long distance, multi-stage bicycle road race for professional cyclists, held primarily in Italy, over a three-week period in May and June each year. Every other year its opening stages are held outside its home country. This year Northern Ireland has been chosen to host the “Big Start” - a 4 day celebration of elite professional cycling with 3 competition stages, including routes throughout Belfast before moving to Dublin.
The Grande Partenza or ‘Big Start’ of the Giro d’Italia will take place over three days from 9 - 11 May 2014. What is really exciting about this event is that the Stage 1 and the practice session routes include the Newtownards Road, Pinnacle's Belfast office address! It’s not every day the Giro goes past your front door, providing an opportunity to see some of the best riders of the world.
Pinnacle joins the rest of Northern Ireland to market ourselves to a global audience, the Giro commands a worldwide audience of 775 million, ensuring that the race becomes a spectacle at every opportunity! The local business community is joining forces to create a carnival atmosphere along this unique route.