Mash Direct grows business with Sage system from Pinnacle

Mash Direct supplies products to the UK and Ireland’s leading supermarkets, food manufacturing businesses, and food service and catering outlets, and has customers as far afield as New York and Dubai. Finance Director Gary Armstrong said: “Growth is great but has to be closely managed. Our Sage 50 Accounts system was struggling to cope, so we started the search for an alternative.”

In reviewing the options, Mash Direct met with Belfast-based Pinnacle, which took time to understand the business and its objectives before recommending Sage 200, a comprehensive and robust solution that offered space to grow. An integrated Pinnacle-developed solution would import data into Sage 200 from the point-of-sale system used in the vans that distribute to smaller, independent retail outlets.

Gary Armstrong said: “It was a major transition but Pinnacle kept everything on track throughout the migration. Today, the business intelligence available within Sage 200 provides us with valuable insight. With data flowing in from all parts of the business, we now spend less time collecting data and more time analysing it. We can see who owes us what and which payments are coming due. Similarly, we can track our purchasing and when payments will be required. We can analyse customer sales by month for each financial year and identify our most and least popular product lines, with reports by sector, region…whatever we need in fact.”

Siobhan Marley, Pinnacle’s Business Development Director, said: “Mash Direct is an Ulster success story and we’re delighted to have been able to deliver a strong IT platform to support the company’s growth ambitions.”