Pinnacle Accelerates Growth with Strategic Leadership Appointments

Sarah Bell Director of Professional Services Pinnacle

Sarah Bell has been appointed to lead Pinnacle’s Professional Services teams and newly established Product Team.

Pinnacle Strengthens Leadership Team with Appointment of Sarah Bell as Professional Services Director and Dawn Sutton as Head of Sage 200

Pinnacle, the technology solutions division of K3 Advisory Group, is pleased to announce two key leadership appointments as part of its continued investment in service excellence, innovation, and customer success.

Sarah Bell has been appointed Professional Services Director, while Dawn Sutton takes the position of Head of Sage 200, further strengthening Pinnacle's leadership team and reinforcing its commitment to delivering exceptional outcomes for customers.

In her new role, Sarah will lead Pinnacle's Professional Services teams across Sage 200, Sage Intacct, Software Development, and Acumatica, while also taking responsibility for the company's newly established Product Team.

Sarah brings more than 30 years of experience across support, consultancy, project management, and leadership within the ERP and software solutions sector. Throughout her career, she has developed a strong reputation for delivering successful customer outcomes, building high-performing teams, and creating long-term customer partnerships.

Prior to joining Pinnacle, Sarah successfully led Onesys before its acquisition by Pinnacle. Most recently, as Product Director, she has been instrumental in shaping Pinnacle's product strategy and helping ensure the business continues to evolve in line with customer and market needs.


Dawn Sutton Head of Sage 200 Pinnacle

Dawn Sutton, Appointed as Head of Sage 200

Joining Sarah's leadership team, Dawn Sutton has been appointed Head of Sage 200, where she will lead Pinnacle's Sage 200 Professional Services team.

Dawn brings more than 35 years of experience working with Sage software, 22 years working in Pinnacle including roles spanning support, consultancy, management, and project delivery. She has a proven track record of leading complex Sage implementations, delivering successful projects, and maintaining consistently high levels of customer satisfaction.

Known for her approachable and collaborative style, Dawn has a genuine understanding of the day-to-day challenges businesses face. Her pragmatic, customer-focused approach and extensive technical expertise make her ideally placed to lead the Sage 200 Professional Services team, ensuring customers continue to receive the high-quality consultancy, implementation, and ongoing support Pinnacle is known for.

Together, Sarah and Dawn will play a pivotal role in strengthening Pinnacle's delivery capability, driving excellence in project outcomes, enhancing the customer experience, and continuing to invest in the development of Pinnacle's people. They will also support the continued growth of Pinnacle's Product Team and Sage 200 practice, helping ensure innovation remains at the heart of the business.

Rachel Tindle, Managing Director of Pinnacle, commented:

"Sarah's appointment recognises the contribution she has made to Pinnacle and the experience she brings to the business. Her deep understanding of our customers, solutions, and people makes her ideally placed to lead our Professional Services and Product teams. She has a proven track record of delivering strong outcomes and building high-performing teams, and I am excited to see her drive the next phase of growth and innovation across these areas.

I am equally delighted to welcome Dawn into the leadership team. Her exceptional knowledge of Sage, practical approach, and unwavering focus on customer success make her the ideal person to lead our Sage 200 Professional Services team. Together, Sarah and Dawn bring a wealth of experience that will help us continue to grow our Sage and Acumatica offerings while delivering outstanding results for our customers."

Commenting on her appointment, Sarah Bell said:

"Having worked in the ERP and software solutions sector for more than 30 years, I've been fortunate to work alongside fantastic customers and teams throughout my career. Pinnacle has a strong reputation for delivering outstanding solutions and services, and I'm excited to lead our Professional Services and Product teams as we continue to evolve, innovate, and support our customers' success. My focus will be on delivering exceptional outcomes, developing our people, and ensuring we continue to provide the highest levels of service to our customers."

Dawn Sutton added:

"I'm delighted to be joining Pinnacle's professional leadership team at such an exciting time. Throughout my career, I've enjoyed helping businesses get the most from their Sage solutions, and I'm looking forward to working with our talented Sage 200 team to continue delivering exceptional service and successful outcomes for our customers. Building strong relationships, sharing knowledge, and supporting both our customers and colleagues will be at the heart of everything I do."

These appointments form part of Pinnacle's ongoing commitment to investing in its people, strengthening its service delivery capabilities, and helping customers realise greater value from their technology investments.

"Together, Sarah and Dawn will play a pivotal role in strengthening Pinnacle's delivery capability, driving excellence in project outcomes, enhancing the customer experience, and continuing to invest in the development of Pinnacle's people. We are delighted both Sarah and Dawn have joined our leadership team"

Rachel Tindle, Managing Director
Pinnacle

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