Pinnacle Pioneers SalesLogix Integration with Sage ERP

March 29, 2006 | News

Pinnacle Computing, Sage CRM business partner, has helped Unicorn Containers become one of the first companies to integrate SalesLogix with front and backoffice systems using Sage CRM’s new integration technology, the Sage Application Integration Server (AIS).

One of Northern Ireland’s leading manufactures of waste and sanitary products and an existing Pinnacle Sage Line 200 customer, Unicorn Containers decided to integrate SalesLogix with Sage ERP to help manage all prospect and customer facing activity across sales, marketing and customer support.

The combined solution will also enable senior management at the company to evaluate the cost of marketing against return on investment
(ROI). Roger Pannell, MD at Unicorn explained, "As part of our sales and marketing strategy Unicorn attend a lot of exhibitions. SalesLogix will help us track who we speak to, how many leads we capture, how many telesales calls we make from these leads, how many people we get to speak to and ultimately how many sales we get from this marketing activity. If the profit covers costs, then we know the activity has been a success. If not we will
try something more effective".

SalesLogix also offers Unicorn the capability to integrate activities with Microsoft Outlook, a simple feature that many competing solutions currently do not offer. In addition, as a large percentage of the company’s sales team is on the road, the remote access will enable joined up activity in real time between office and field based staff, creating a more efficient and productive workforce overall.

"Pinnacle is delighted to be the pioneers in implementing Sage CRM integration technologies," Leona Moon, CRM Manager at Pinnacle, said.
"From our perspective, offering integration services and consultancy is crucial in today’s technology environment and makes good business sense when selling mid market CRM solutions."

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