Bathshack × Pinnacle
Transforming complex retail and distribution operations to support future growth
Customer Profile
Bathshack is a leading bathroom retailer and distributor serving customers across the UK and Ireland. Alongside an extensive eCommerce operation, the business has showrooms in Belfast, Cork, Dublin and Lisburn, supported by a distribution base in County Antrim.
Sector: Distribution
Business Need: Business Management
Location: Belfast, United Kingdom
Employees: 250 Employees
How Pinnacle Gave Bathshack a Platform for Growth
As Bathshack expanded, its existing systems and processes could no longer provide the visibility, control or flexibility the business needed. Disconnected platforms and manual administration were making it increasingly difficult to manage a complex operation spanning eCommerce, showrooms, a trade counter, warehousing and deliveries.
Bathshack needed more than a replacement ERP system. It needed an experienced transformation partner that could understand how the entire business operated and bring its finance, sales, stock, warehouse and customer processes together. With more than 34 years of experience and a multi-award-winning team, Pinnacle worked with Bathshack to shape and deliver a connected business management solution built around its operational requirements and future ambitions.
The Challenge
Bathshack had outgrown its combination of existing business systems, including 3X and Xero. Information and processes were spread across several tools, while areas of the sales operation continued to rely on Excel, Google Sheets and manual intervention.
For a business operating across four showrooms, a busy warehouse and a fast-growing online channel, that lack of visibility wasn't sustainable.
Key Challenges:
- Limited business visibility — producing meaningful, timely reports covering sales, financial performance and inventory was difficult. Without real-time information, management teams had less visibility to support confident decision-making
- Complex stock and supply chain — managing stock allocations, deliveries, kits and product substitutions placed considerable pressure on existing systems, which could not adequately support FIFO stock handling, batch allocation or substitutions when individual components of a kitted product were unavailable
- Labour-intensive order and pricing management — complex pricing structures, bundles, promotional discounts and trade arrangements required significant manual processing, with invoices edited by hand and an increased risk of errors
- Disconnected customer management — without an integrated CRM, sales leads, quotations and customer interactions were difficult to manage consistently, limiting the team's ability to track opportunities and follow up effectively
The Solution
Pinnacle began by considering Bathshack's wider operational requirements rather than approaching the project as a straightforward system replacement.
Drawing on more than 34 years of implementation expertise, Pinnacle recommended Acumatica Distribution ERP as the foundation for the transformation - a flexible, scalable platform suited to Bathshack's combination of sales, purchasing, finance, inventory and customer management requirements. Pinnacle integrated it with Bathshack's existing technology stack, connecting their Magento eCommerce platform - which processes approximately 35–50% of Bathshack's online orders - alongside their Canary 7 warehouse management system and SmartRoutes delivery management solution.
Pinnacle then developed tailored workflows to support product kits, stock shortages and substitutions, and automated Bathshack's invoicing, trade pricing and returns processing from end to end.
The Results
Bathshack now benefits from:
- Real-time visibility of sales, stock and financial performance
- Clearer insight into the performance of individual showrooms
- Faster and more accurate order processing
- More effective management of stock, kits and substitutions
- Automated pricing, invoicing and returns processes
- Better coordination between eCommerce, warehouse and delivery operations
- Integrated lead, quotation and customer management
- A scalable cloud platform capable of supporting additional products, locations and sales channels
By giving teams access to connected information and more efficient workflows, the solution allows them to spend less time on administration and more time on activities that support customers and business growth.
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Pinnacle is a multi-award-winning business transformation partner with more than 34 years of experience helping organisations improve performance through better processes, connected technology and trusted advice.
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