Sage CRM helps GCC to manage 250,000 or so active prospects at any time.
As Richard explains, “It’s a dynamic tool that underpins our sales cycle, helping us to move an opportunity through the pipeline. Our sales managers can see how each sales person is performing and how we can make the best of every sales opportunity.
It also enables me to put a value against the potential business in the pipeline, according to how far it has progressed, so that I can see whether the trend is up or down. I can also measure the business in the pipeline by region, sales person and prospect.”