Bath Shack Empowering Growth through Acumatica Distribution

Prior to the integration of Acumatica ERP, Bathshack faced significant operational challenges, particularly with their existing ERP (3X), Xero for accounting. Reporting inefficiencies, manual data processing, lack of CRM capabilities, and challenges with pricing, stock management, and order processing were key drivers for seeking a new ERP solution

The existing system made it difficult for the team to generate meaningful reports on sales, financials, and inventory. Real-time data access was limited, leading to inefficiencies in decision-making.

Stock tracking, allocations, and managing deliveries were major pain points. Their system couldn’t handle complex stock requirements such as FIFO, batch allocation, or substitutions for kitted items.

Manually processing price uplifts and managing complex sales orders (including kits and bundles) slowed down operations. Invoices were manually edited, adding to administrative burden.

The company lacked a proper CRM system, making it difficult to track sales leads, manage customer interactions, and optimise marketing efforts. Much of the sales process was handled manually through Excel and Google Sheets.

Pinnacle implemented Acumatica’s Distribution ERP system, integrating it with Bathshack’s existing WMS and eCommerce platforms. This solution was chosen for its flexibility, scalability, and robust functionality in managing complex sales, purchasing, inventory, and customer relationships. The system was tailored to meet Bathshack’s specific requirements, with a focus on:

Comprehensive Financial Reporting
Acumatica provided real-time, detailed financial reporting, allowing Bathshack to track the performance of individual showrooms as cost centres, giving them more control over financial management.

Enhanced Order & Inventory Management
Acumatica’s powerful order management system enabled streamlined processing of sales orders across various channels (eCommerce, showrooms, and trade counter). The system was designed to handle complex pricing structures, product kits, and dynamic inventory allocations.

Seamless CRM Integration
The integration of Acumatica’s CRM capabilities helped Bathshack manage customer interactions more effectively, enabling lead tracking, follow-up on quotes, and proactive customer engagement.

Automated Warehouse Operations
Acumatica’s integration with Canary 7 improved the efficiency of Bathshack’s warehouse operations. Orders from Magento and the showrooms were automatically synced, reducing manual processes and ensuring faster dispatch times.

Improved Logistics & Delivery Management
The integration with Smart Routes allowed Bathshack to streamline their fleet management for deliveries across Ireland, while third-party carrier integrations facilitated efficient UK deliveries.

Bathshack’s transition to Acumatica Distribution ERP, implemented by Pinnacle, has dramatically improved its operational efficiency, data visibility, and overall customer management.

With Acumatica’s scalable platform, Bathshack is now well-positioned for growth, with the ability to handle increasing sales volume, new showrooms, and complex product offerings. The integration of their ERP, WMS, and eCommerce systems has created a seamless, efficient workflow that supports both their retail and trade businesses.

This project demonstrates Pinnacle’s expertise in delivering tailored ERP solutions that address complex distribution and retail challenges, positioning Bathshack for continued success.