Sage 1000 helps Boomer Industries Ltd manage profitable growth
Sage 1000 helps Boomer Industries Ltd manage profitable growth
Customer Profile
Established in 1970, Boomer Industries Ltd has grown to become one of the most respected names in the specialist plastics extrusion industry. It supports customers in some of the most demanding manufacturing industries, producing plastic components to critical tolerances. From Lisburn in Northern Ireland, the company serves an expanding customer base throughout the UK and Ireland, Europe, the Middle East and North America. Over the years, its workforce has grown to 68 employees and the business now generates a turnover of around £6 million. As a measure of its success, Boomer recently doubled the size of its production facility.
Sector: Manufacturing
Business Need: Business Management
Location: Lisburn, Northern Ireland
Employees: 68 Employees
The Challenge
Boomer experienced a fragmented approach to customer relationship management (CRM). The lack of a centralised CRM application resulted in departments such as sales, customer services and finance generating their own customer information and holding it on local applications.
No department had visibility of another’s day-to-day interactions with the customer base, which led to significant duplication of effort. For example, a change in a customer’s contact details had to be updated on multiple applications by different teams.
In addition, data from several disparate sources had to be collated and sifted before it could be actioned by the customer services team.
The Solution
Boomer already had an established and trusted partnership with Sage Business Partner Pinnacle Computing, which had implemented its Sage Line 500 system some years previously. Pinnacle recommended that, rather than adding on CRM functionality, Boomer consider upgrading to Sage 1000. This would provide a complete, single business management solution, spanning operations from accounting to customer services, sales and marketing.
"Customer service is very high on our agenda. We’re not a manufacturing company with service bolted on; more a customer service company in manufacturing."
Andrew Wallace, Financial Director
Boomer Industries
The Benefits
Andrew recalls, “Right from the start, we were impressed with the additional functionality within Sage 1000, as an integrated business-wide solution. It incorporated improved CRM and much more, and was clearly designed to help all parts of our business focus on delivering excellent customer service at a profit.”
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