By 2008, having invested heavily in machinery, skills and stock to build a strong, competitive business, managers turned their attention to the IT systems underpinning the company’s accounts and customer service functions. The business used to rely on Sage 50 Accounts and Goldmine customer relationship management (CRM) software and while these had provided good service over the years, they were approaching end of life and were unable to handle rising transactions volumes and an expanding user base.
The search was on for a more powerful solution that would integrate accounts and CRM, and increase efficiency while delivering excellent service to customers. Pinnacle was chosen to supply such a solution, in preference to the company’s incumbent Sage Business Partner.
Director Malcolm Ditty, recalls, "We were impressed by Pinnacle’s knowledgeable approach, ability to configure an integrated package to our requirements, and reputation as a market-leading provider of Sage software."