Elmer’s Big Belfast Trail reaches a new Pinnacle!

May 26, 2022 | News

Pinnacle chairman ken montgomery with pinnacle marketing director fran mckee and leanne dawson corporate fundraiser for ni hospice elmerjpg

The partnership will see Pinnacle sponsoring its own uniquely-decorated Elmer sculpture that will make up part of the forthcoming trail, which also marks 21 years of care at Children’s Hospice.

The event is set to be a huge, elephant-sized success in Belfast, as a herd of Elmer sculptures – inspired by David McKee’s best-selling books, Elmer the Patchwork Elephant – will appear across the city for ten weeks.

The trail, organised by NI Hospice in partnership with Wild in Art and Andersen Press, will be completely free for everyone to enjoy.

Artists, schools, youth clubs, community groups, the media, councils, and businesses organisations, who have all come together to help deliver the event in aid of Northern Ireland Hospice.

Pinnacle joins with other event sponsors including Belfast City Council, Presenting Partner; Maurice Flynn & Sons, Logistics Partner; U105, media partner; Aircon Panasonic.; Antrim and Newtownabbey Borough Council; Bob and Berts; Belfast One; CastleCourt Shopping Centre; Dennisons Commercials; Foods Connected; Irish News; Lost City Adventure Golf; Neueda Training; O’Neills Irish International Sports Company Ltd; The Penny Black Club; Pinnacle Business Management Solutions; Power NI; PwC; Ryobi; Tesco; Ulster University; and Victoria Square Shopping Centre.

Ken Montgomery, Chairman of Pinnacle, and brand ambassador for the Northern Ireland Hospice said: “I am thrilled to have Pinnacle involved in such a great initiative which brings together our city through local artists, and businesses as well as the public to fundraise for such an important cause. We are delighted to have Pinnacle’s Elmer, ‘Titan’, located in the East of the City where our head office is located."

Heather Weir, Chief Executive at Northern Ireland Hospice, said: “We are delighted that Pinnacle has joined the celebrations by signing up to Elmer’s Big Belfast Trail. Their support will be significant in helping to raise vital funds for the specialist palliative care offered by NI Hospice to local families.

“Excitement for Elmer’s Big Belfast Trail has really been growing as we get nearer to launching the event, and now Pinnacle’s sponsorship will take the levels of anticipation to a new ‘peak’!”

You can still sign-up to get involved in Elmer’s Big Belfast Trail and find out more about sponsorship opportunities via elmerbelfast.co.uk/sponsorsor by calling 028 9077 7123.


For further information, please contact Shirley Oguz, Head of Corporate Communications, 07714394030, [email protected]

Talk to a Pinnacle expert today

Our knowledge and experience is just a phone call away

Contact Us

CALL US 0843 453 0103

Request a Callback

Request a Callback

By submitting your email address, you agree to receive updates from Pinnacle in accordance with our Privacy Policy. Unsubscribe at any time.