Pinnacle Takes on the Dirty Reiver in Support of Sage Fundraising

On Saturday, the Pinnacle team proudly took part in the renowned Dirty Reiver gravel ride, joining forces with Sage to support an outstanding cause – Cramlington Voluntary Youth Project Ltd.

Representing Pinnacle on the day were Sales Director James Mitchell and Acquisitions Director James Spencer, who took on the challenging course as part of Sage’s fundraising effort. Their participation reflects Pinnacle’s ongoing commitment not only to teamwork and resilience, but also to making a meaningful impact beyond the workplace.

As one of the lead sponsors supporting Sage’s initiative, Pinnacle was delighted to contribute to what proved to be an incredibly successful campaign. Thanks to the collective effort of riders, supporters, and donors, an impressive £15,885 was raised – surpassing the original target and reaching 105% of the goal, with the backing of 595 supporters.

All funds raised will go directly to Cramlington Voluntary Youth Project Ltd, helping them continue their vital work supporting young people in the community. The charity plays a crucial role in providing safe spaces, guidance, and opportunities for local youth, making a real difference where it matters most.

This achievement is a testament to the power of collaboration and community spirit. A huge thank you goes to the Sage team for organising such a fantastic initiative, and to everyone who took part, donated, or supported along the way.

If you’d like to support the cause or learn more about the fundraising effort, you can visit the team’s page here:
https://www.justgiving.com/team/sage-dirtyreiver2026

A brilliant effort all around – and one Pinnacle is proud to have been part of.